![]() We thus commonly refer to this car as the Amazon, but models came badged as: This new car, now also available as a 4-door sedan and a 5-door wagon, was originally supposed to be called the Amason, but due to a copyright conflict with a German motorcycle company that had a similarly-named model, Volvo only called it the Amazon for the domestic Swedish market, instead introducing its 3-digit naming scheme internationally as the 120-series. Add in a growing global demand for bigger cars, and Volvo felt the time was right for a larger successor to the venerable PV444/544. ![]() In the late 1950s, the PV544 remained a popular model for Volvo, but the age of its WWII-era underpinnings was becoming very apparent.
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